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As we patiently await hotter temperatures and summer season Fridays, it looks like magnificence manufacturers are becoming a member of in on the countdown with the newest summer season magnificence development: golden hour glam. In latest weeks, manufacturers like Patrick Ta Magnificence, Pat McGrath Labs, and Fenty Magnificence are leaning into trip vibes with sunset-inspired merchandise you may need to slip into your carry-on.
What's golden hour glam? Precisely because the title implies, it evokes the attractive golden lighting that hits throughout sundown. Make-up artist Patrick Ta, who coined the time period ‘golden hour blush,' has been creating the look on famous clients like Karol G, Alix Earle, and Ayra Starr.
“Golden hour blush is typically best in a peachy, golden hue to give skin that ‘I just got back from vacation’ impact,” Ta says. “It’s a go-to for those looking to achieve a more sun-kissed look thanks to its warm, natural peach tone that brings a natural warmth to the cheeks.”
Ta created the shade She's the Moment to be “golden hour in a blush.” “Its peachy-coral coloring washes the skin with such a glowing effect that makes it look like you’re always in good lighting," he says.
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Makeup artist Pat McGrath, who recently added new sunset-inspired shades to her Divine Cream Blush: Legendary Glow Colour Balm collection, agrees, adding that golden hour glam looks stunning on everyone.
“It captures that radiant flush of warmth the light gives you during that magical time when the whole world is bathed in liquid gold,” says McGrath. “That enchanting glow of daybreak or twilight looks magical on every skin tone. The key is to use soft-focus pigments that diffuse seamlessly onto skin, creating an aura of incandescence that flatters every complexion.”
McGrath loves the Legendary Glow Color Balm for golden hour glam, which options skin-loving substances like squalane and keenness fruit extract to offer you an easy end. “It melts into skin for a seamless, dewy, just-been-kissed-by-the-sun glow,” she says. To get a sunset-inspired look, she recommends the shade Electric Bloom Glow, a vivid orange that works for all pores and skin tones.