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It’s Bow, too, who gave rise to the style trade’s most overused time period bar iconic: “It-girl.” The epithet derives from her 1927 movie, It, by which she performs a retail assistant whose ineffable charms allow her to seduce Cyrus T Waltham, inheritor to a division retailer fortune. (Clowns, mercifully, don't function). As for who invented the idea of a sure It-factor: that will be Rudyard Kipling, of all folks, in his brief story “Mrs Bathurst”: “Tisn’t beauty, so to speak, nor good talk necessarily. It’s just It. Some women’ll stay in a man’s memory if they once walked down a street.”
TLDR: Bow was a nationwide obsession in her day, which performed a job in her full nervous collapse in 1931. She would spend a lot of the remainder of her life out and in of psychiatric wards, present process periodic shock therapies (a reality alluded to within the “Fortnight” video), however by the point of her retirement on the age of 28, she had already grow to be an emblem of the Jazz Age. Because the New York Occasions wrote in its 1965 obituary: “More than any other woman entertainer of her time, Clara Bow perhaps personified the giddier aspects of an unreal era, the Roaring Twenties.
Hollywood’s contribution to the period of bathtub gin and flappers was a series of appropriate movies and the emergence of such cinema queens as Pola Negri, Constance Bennett, Gloria Swanson and Kay Francis. But America frankly preferred the vibrant earthiness of the little young redhead from Brooklyn.” Vogue put it one other approach: “There were shoals of It-girls, but Clara Bow was It.” Which, a century later, is a sentence that could easily be applied to Taylor Swift.
Taylor first nodded to Bow on the 2024 Grammys when she wore a classic Harmony watch reimagined as a choker by Lorraine Schwartz (together with 300 carats value of diamonds and a Schiaparelli robe). Chokers weren’t an indicator of Bow’s per se, however they had been en vogue within the ’20s, significantly heavier, art-deco kinds that complemented the period’s smooth flapper bobs. Quick ahead to the “Fortnight” video, and Taylor leaned closely into Bow’s magnificence signatures: finger waves, barely there eyebrows, scarlet pout. (It’s a glance that Swift first experimented with within the pages of British Vogue throughout a January 2018 shoot with Mert + Marcus, with Isamaya Ffrench accountable for her ’20s transformation.)