As the climate crisis rages, Rupert Murdoch is taking on meteorology. Who will be the Tucker Carlson of the cold front?
Politics can be a thorny subject – sometimes, it’s best just to talk about the weather.
That seems to be the strategy behind Rupert Murdoch’s latest venture. Fox Weather – forecast to arrive sometime this year under the oversight of the Fox News stalwarts Suzanne Scott and Sharri Berg – appears to address the media empire’s shifting business needs. Ratings for Fox News, CNN and MSNBC have fallen since Donald Trump left office, while the Weather Channel has seen its audience grow, according to the New York Times. Murdoch looks to be betting that breathless 24-hour updates on rainfall and heat indexes will have viewers on the edge of their seats.
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