Time will tell if alliance with Kanye West and plans for online-only presence will pay off
The news that Gap is to close all 81 of its stores in the UK and Ireland will hardly come as a surprise to those in the fashion industry. Once a favourite of fashion insiders looking for classic minimal pieces without the price tags of catwalk labels, its position has faded in recent years, replaced by brands including Arket, Weekday and Uniqlo.
Gap, founded in 1969 in San Francisco, came to the UK in 1987 and has long been known for American classics such as khakis, jeans and white T-shirts. After various sweatshop allegations in the 90s and early 00s, it positioned itself as the home of premium basics and kept its fashion relevance for a long time by balancing its blue-chip heritage with collaborations with buzzy young designers including Alexander Wang, Rodarte and Band of Outsiders. These names would rework classic designs that would showcase in slick adverts with supermodels including Liya Kebede.
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