Netflix has snapped up the author’s entire estate but could struggle to do justice to the fantastic world of his imagination
It has been a lucrative week for the estate of Roald Dahl and an expensive one for Netflix, which purchased the Roald Dahl Story Company for a reported £500m and though neither organisation would confirm the exact sum involved, I’m sure the frobscottle corks were popped. In a statement, the streaming service said its planned adaptation of Matilda the Musical and its forthcoming animated Charlie and the Chocolate Factory series had “opened its eyes to a much more ambitious venture – the creation of a unique universe across animated and live action films and TV, publishing, games, immersive experiences, live theatre, consumer products and more”.
Whew. It’s going to be Frozen all over again, isn’t it? I don’t have children, but I do have nephews and nieces and have learned through them that there is nothing you can’t embellish with Anna and Elsa. A fork? Frozened. Trainers with sparkly laces? Frozened. There are Frozen potties, Hula Hoops, bed frames, tents. There are more snowflakes on children’s toys than there are people angrily typing the word on Twitter. Surely it’s only a matter of time before we get Miss Trunchbull-branded javelins, Mr Twit beard combs or a Grandpa Joe-themed bedspread.
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