Democratic strategists are embracing ‘popularism’. But they’ve got it wrong | Steve Phillips

A debate is raging about what type of policies Democrats should lead with. Simply following the polls is a flawed approach

By the time you finish reading this sentence, a 17-year-old in the United States will have turned 18 and become eligible to vote. And by the time you finish reading this sentence, someone will have died. In this nation of nearly 330 million people, a young person turns 18 roughly every 8 seconds, and someone dies every 11 seconds. This dynamic and fast-paced demographic change is transforming the country’s politics – and is also the glaring analytical hole in the growing school of thought coming to be known as “popularism.”

After Democrats under-performed in the 2020 Congressional and down-ballot races, some have taken to arguing that the party paid a political price for supporting policies that were “unpopular,” resulting in disappointing electoral outcomes. The New York Times columnist Ezra Klein wrote a lengthy analysis of the phenomenon, most recently popularized by Democratic data analyst David Shor. Klein summarized the essence of popularism as the belief that Democrats “should do a lot of polling to figure out which of their views are popular and which are not popular, and then they should talk about the popular stuff and shut up about the unpopular stuff.”

Steve Phillips is the host of Democracy in Color with Steve Phillips, a color-conscious podcast about politics, and is the author of Brown Is the New White: How the Demographic Revolution Has Created a New American Majority

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