Fox Corp. shares climb as revenue beats estimates on political ad boom

[ad_1]

Fox Corp. beat Wall Street expectations for first-quarter revenue on Monday, as the media company benefited from higher political advertising ahead of the presidential election on Nov. 5, sending its shares up nearly 3%.

Americans are watching more traditional news and television programs for updates on the tightly contested race between Democratic candidate Kamala Harris and Republican Donald Trump, which boosted advertising spend at Fox News.

Fox Chief Executive Lachlan Murdoch pointed to record political advertising across the company and strong growth at its ad-supported streaming platform, Tubi.

Fox logo
Fox Corp. benefited from higher political advertising ahead of the presidential election on Nov. 5. Getty Images

Fox executives said Tubi has become a “material recipient” of political advertising and expects the streaming platform to cross the $1 billion revenue mark in the fiscal year.

Fox’s advertising revenue for the first quarter jumped around 11% to $1.33 billion, compared with analysts’ average estimate of $1.13 billion, per data compiled by LSEG.

The company also reported a 15% jump in revenue at its Cable Network Programming to $1.60 billion, beating analysts’ estimate of $1.41 billion, at a time when customers are shifting to digital streaming.

Last week, telecom and media giant Comcast said it was weighing a spin-off of its declining cable networks.

But Murdoch does not see any potential cable network spin off at Fox. “I don’t see how we could ever do that. I think breaking apart part of the business would be very difficult.”

Fox News logo
Fox’s advertising revenue for the first quarter jumped around 11% to $1.33 billion, compared with analysts’ average estimate of $1.13 billion, per data compiled by LSEG. AP

The company’s television segment reported revenue of $1.95 billion, ahead of estimates of $1.92 billion.

Fox reported total revenue of $3.56 billion for the quarter, compared with estimates of $3.37 billion.

On an adjusted basis, it earned $1.45 per share, above estimates of $1.11.

https://news.classifiedsmarketing.com/fox-corp-shares-climb-as-revenue-beats-estimates-on-political-ad-boom/?feed_id=39142&_unique_id=67295bba478ce
Top rated Digital marketing. From $30 Business growth strategy Hello! I am Sam, a Facebook blueprint certified marketer. Expert in Facebook Ads, Instagram Ads, Google Ads, YouTube Ads, and SEO. I use SEMrush and other tools for data-driven research. I can build million-dollar marketing strategy for your business.
Learn more
Reactions

Post a Comment

0 Comments